Why Triathlon Sponsorship Makes Sense
To be a triathlete takes a deep sense of work ethic and commitment. They strive to achieve great personal milestones that the average person would think impossible. The triathlon itself requires a unique blend of raw strength and mental agility. It demands an over-the-top strategic workout schedule that requires a good sense of time management.
"It means a lot that people care enough to come out and compete in the race and help kids like me with diabetes" - Stradford, age 13
That is why the demographic elements come as no surprise when taking a closer look at triathlon. Triathletes are leaders, decision makers, and trendsetters. The triathlon lifestyle is healthy, upbeat, optimistic goal-oriented, and self-reliant. Triathletes ride bikes ranging from $1,000 to $5,000 and travel an average of 2-7 hours across multiple states to compete. They are interested in being the fastest, the brightest, and the best. They use on-line registration to enter races, wield their credit cards freely, read trade magazines, and stay one step ahead of the competition personally and professionally. They are ferociously competitive and surprisingly supportive of their fellow competitors, all at once.
Triathletes are a tapped and untapped group of consumers that any company should be anxious to reach. Triathletes have a median annual income of $80,000 to $120,000; triathletes are a terrific target audience. They are avid consumers who have historically sought out and adopted new technologies, eagerly embraced new styles, colors, fabrics, foods, and equipment. Key statistics include:*
Gender Male 78%, College degree 81%, Post Grad degree 58%, Professional/Managerial 80%, Home Owners 72%, Have internet access 98% * Source-USA Triathlon Association 2003
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